Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

July 10, 2026 Dominic-Madori Davis

Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 

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