Google updates Search and Discover with collapsible ads, AI features, and more

October 14, 2025 Sarah Perez

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Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new option to collapse ads. While users can now hide sponsored results, the “Sponsored” label will remain visible as they scroll — making ads persistent even when collapsed. Additional changes include new sports updates in Search and AI-driven topic previews in the Discover feed, launching first in the U.S., South Korea, and India.

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Google updates Search and Discover with collapsible ads, AI features, and more

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