YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

October 2, 2025 Lauren Forristal

YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.

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OpenAI’s Sora soars to No. 3 on the U.S. App Store
OpenAI’s Sora soars to No. 3 on the U.S. App Store

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