YouTube will let you build your own algorithm with AI

September 23, 2026 Sarah Perez

YouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.

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YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature
YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature

YouTube's AI feature can now help you compare products as you shop.

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