This startup wants to turn idle car inventory into rental revenue

October 1, 2026 Kirsten Korosec

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When Igor Dobrianskyi looks at a car dealership lot, he doesn't see rows of cars — he sees millions of dollars just sitting there, depreciating. Come see MyMonthlyCar in the Startup Battlefield 200 at TechCrunch Disrupt, taking place October 13 to 15 in San Francisco.

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ChatGPT can now virtually try on clothes for you

This startup wants to turn idle car inventory into rental revenue

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