Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’

January 27, 2026 Amanda Silberling

“We are just at such a prime time of opportunity,” Gates said to explain the new fundraise. “Commerce itself for the consumer hasn’t really been adapted in the last 30 years, and the opportunity to make a truly personalized, end-to-end shopping experience is today.” 

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