Guys, I don’t think Tim Cook knows how to monetize AI

January 29, 2026 Amanda Silberling

One intrepid Morgan Stanley analyst dared to ask how Apple will make money on its AI investments. The answer will not shock you.

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The iPhone just had its best quarter ever
The iPhone just had its best quarter ever

Growth in regions like China and India are credited with pushing Apple's phone sales higher than ever.

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Elon Musk’s SpaceX, Tesla, and xAI in talks to merge, according to reports
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